Have you noticed there's a national day for everything?
From Nutella (my personal favorite) to dogs to answer-the-phone-like-Buddy-the-Elf (I'm not kidding about this one). Check out other national days here.
Some people find these national days as silly or annoying.
You, however, should see it as an opportunity to work holidays into your social media marketing plan.
With so many national celebrations, holidays, and observances, you're bound to find quite a few that appeal to your niche and followers.
Use this to your advantage to connect with your audience and create posts that generate strong engagement.
Most marketers only post on the major holidays like Thanksgiving and Christmas, but fail to include unique holidays that may appeal more to their followers.
We'll discuss nine holidays and observances to add to your social media marketing calendar.
#1 National Smile Day
October 3rd is National Smile Day. This is a great way to spread positivity and goodwill.
Encourage your followers to post selfies of their smiles, to make a stranger smile, or post jokes to create some engagement with your audience.
Moreover, you could post a positive quote, which always make people smile. Then tell your followers to tag a friend who could use some positivity in their life.
By having people tag their friends in your post, you not only increase your engagement, but you also increase the chances of gaining followers.
#2 Local Celebrations
If your business has a local presence, you'll definitely want to include local holidays and observances into your social media marketing plan.
By doing this, you can attract more locals to your business.
#3 President's Day
The businesses that tend to take advantage of this holiday are brick-and-mortar retailers.
The major holidays have come and gone, so retailers rely on President's Day to give people a reason to shop again by promoting huge sales.
You can also leverage this holiday to your advantage even if you don't have a brick-and-mortar business.
Reach out to your audience with a great sale or promotion that fits your niche. And don't forget to make your post(s) patriotic.
#4 Milestone Events
When there's a day you're light on content, utilize milestone events for your business for your social posts.
Depending on the event, you could spark a lot of user engagement.
Throwback Thursday (#TBT) and Flashback Friday (#FBF) are the perfect excuse to showcase notable events for your business.
#5 National Compliment Day
This day is observed on January 24th.
Spreading positivity never goes out of style, so don't forget to post on this day.
You can reach out to individual followers and give them a compliment.
In addition, you can post something to encourage people to compliment each other. Or better yet, have your audience tag a friend in your post with a compliment.
#6 Make Up Your Own Holiday Day
If you've ever wanted to create your own holiday, March 26th is the day to do it.
Make Up Your Own Holiday Day is the perfect moment to create a campaign that helps you establish and further define your business's identity.
This is also a golden opportunity to create huge engagement on your posts.
Inspire your followers to make up their own holiday and comment below your post with their idea. Imagine all of the comments you would receive.
You can always show your followers some love by giving a shoutout to your favorite suggestions.
The possibilities are endless with this national day.
#7 April Fools Day
Yup. You can even use April Fools Day on your social media marketing calendar.
I suggest you only use this day, though, if you really know your audience.
Be creative and have fun with this holiday without betraying your fans' trust (obviously).
So many people get into Halloween, which is why you'll want to add this holiday to your marketing calendar.
You can run a costume contest, ask your fans to share their photos, and so much more.
Halloween is a great engagement tool for your followers, so keep that in mind because it's only a few weeks away.
#9 Ask a Stupid Question Day
September 28th is when you can ask any stupid question you want.
Ask a question to your followers that is relevant to your industry.
For example, if you are an Internet marketer, you could ask, “So… anybody want leads?” #AskAStupidQuestionDay
This can open up dialogue about your brand and what you have to offer.
Just be prepared that you may get some silly answers or questions back.
Keep an eye on these national holidays. At the end of each month, you may want to look at the month ahead to see what national days are coming up so you can plan some of your content for that upcoming month.
Utilizing these holidays for your social content will only help build your following and your business. They're an easy solution to creating more engagement with your followers and potential customers.