If you haven't updated your Facebook page in a while, now is the time.
In this post, you'll discover how to optimize your Facebook page.
These tips that we'll share will help you create a more professional and engaging experience on your page.
#1 Provide Complete Information.
Providing your business information can help you come off as professional and authoritative.
When choosing a category for your page, make sure you choose one that is closest to your industry or niche. Choosing the right category will also help you show up in internal searches on Facebook.
Also, be sure your username matches your brand name. This makes it easier for people to find you on other platforms such as Instagram and Twitter, too.
If you have a brick-and-mortar business, fill in your address and hours. If you don't have a physical location, you don't have to fill in the address, but letting people know your hours would be a good idea. This will help people know what time zone you're in and whether or not it's okay to contact you on the weekends, etc..
There's a section on your Facebook page that asks for a short description. Think of this as your elevator pitch. How can you best sum up your business's mission in one sentence?
The Company Overview summarizes what your company is about. You can also share links to other social media platforms your business is on, as well as your blog, in this section.
For the long description, give a complete summary of what your business is about. Bring attention details about your business that may be important to your audience.
If you offer a variety of products, you can list them in the Products section.
You may want to consider adding links (where appropriate) in the long description and Products section. These are great places to include links to product category pages, your About Us page, or other landing pages. Make sure the links are relevant and non-spammy (very important).
#2 Reinforce branding with your cover and profile photos.
Because cover photos have a high visibility on Facebook pages, you want to make sure you use high-resolution photos that are visually appealing. Also, the cover photo should match your brand and what your business is about.
In addition, you can even promote your website, a piece of content, a current campaign, or upcoming event on your cover photo.
Something to keep in mind is your cover photo will display at 828 x 315 pixels on desktop computers and at 640 x 360 pixels on smartphones.
For your profile picture, choose an image that makes your brand immediately recognizable. Consider adding a good caption and a link, too.
Keep in mind that profile photos display at 160 x 160 pixels on desktop computers, and 128 x 128 pixels on smartphones.
#3 Add a relevant call to action button.
Facebook pages have a call-to-action button built in on the page, so take advantage of it!
Your options include Book Now, Call Now, Contact Us, Send Message, Use App, Play Game, Shop Now, Sign Up, Watch Video, and Learn More.
Make sure your CTA aligns with the desired action on your destination page. For example, if you’re using the Sign Up button, the next thing a user sees post-click needs to be a sign-up page.
Moreover, you can have your CTA button and whatever you're promoting on your cover photo go hand-in-hand. For example, if you're promoting a webinar you're hosting on your cover photo, you can use the Learn More or Sign Up buttons. You can even create a cover photo that has a visual indicator directing towards the CTA button.
If you want to spotlight a certain post so that it's the first thing visible to people who visit your page, you can pin the post to the top of your page. If you use Twitter, you'll notice that people pin tweets to the top of their profile; this is the same idea with Facebook.
Maybe you wrote an awesome blog post or ebook… or maybe you want to promote an upcoming event. Whatever it is, you can give these posts extra love by pinning them to the top of your page.
To pin a post, simply click the arrow in the upper-right corner of the post and select Pin to Top from the drop-down menu.
Milestones are a special type of Facebook post that spotlights notable achievements and events from the past. This is a great way to share your brand’s history.
If you don't know what type of milestones to put on your page, consider putting when your brand was founded, important historical events related to your business, etc..
By default, only four tabs are shown on a Facebook page – About, Photos, Events, and then there is a More tab. Stacked under the More tab are other tabs.
You can prioritize your tabs by clicking Manage Tabs.
It's even possible to create your own tabs. For example, if you own a restaurant, you may want to include a Menu tab.
You can use a tool such as Tabfoundry to create a custom tab for your Facebook page.
Hopefully you learned something new to complete your Facebook page. If you have any other tips, we'd love to hear from you, so please comment below.