Do you use Facebook to promote your business and products?
If so, you're going to love this post because we're going to share five ways to promote your business and products on Facebook.
Most people just post pictures of their products and hope that's enough to gain exposure to their business.
But there's SO much more you can do!
#1 Ask your followers to show their love for your products.
Treat each customer as a brand ambassador for your business.
Don't be afraid to ask them to share a picture or video of them using your product. Most people love to share photos or videos of products they love anyways.
If you're too afraid to come out directly and ask for that, you can entice your customers to share their content by doing a giveaway contest. Tell them that in order to enter the contest they must post a picture/video of your product.
Another thing you can do is offer a special discount to your followers who share their love for what they bought from you.
Your customer's content showcases your products in an authentic way and can help prospects want to buy your products, too.
And don't just limit yourself to Facebook. This strategy also works on Instagram, Twitter, and YouTube. Utilize every form of social media you can!
We haven't used this platform, but there is a service called Yotpo, which can help you request photos, videos, Q&As, and reviews. Check it out for yourself, and if you end up loving it, let us know… we may decide to use it for ourselves. 🙂
#2 Demonstrate creative ways to use your products.
Show current and potential customers how to use your products.
The best way to do this is through video, or better yet, Facebook Live.
Facebook Live allows you to answer people's questions about what you're selling right as the questions are coming in.
You can also talk about how other people have used your product.
In addition, you can give tips on how your product line will fit with their lifestyle.
#3 Incentivize word-of-mouth referrals.
If it's feasible, start a loyalty rewards program for your business.
You can reward the person referring their friends and give a discount for the friends who took action and made a purchase.
And if you can't do that, then simply ask for referrals.
Customer referrals are a great way to promote your business to a wider audience. If a customer refers a friend to buy your product, it's most likely because they share a common interest. And then that new friend will tell their friends, and so on.
#4 Build trust with ratings and reviews.
Most likely if you're promoting your business on Facebook, then you have a Facebook fan page.
If you have a loyal following, don't be afraid to ask your fans to leave a review or rating for your page. Just make sure to follow Facebook's guidelines and don't offer incentives or be pushy for ratings.
Reviews show up in search engines, so even just a few 5-star ratings will do wonders for your business.
Remember to take the time to thank your brand advocates. Don't forget to also respond to all comments and messages people leave you; that will certainly help build people's trust.
#5 Target prospects with Facebook ads.
If you have an email list for your business, did you know you can use that data to target audiences similar to those subscribed to your list?
Pretty cool, huh?
All you have to do is import the email addresses you've collected into Facebook to create a lookalike audience. This only works, though, if the email addresses match the the email addresses in people's profile.
If you have a Facebook pixel installed on your website, you can create an audience from the customers who have purchased products from you.
Maybe someone put a product in their shopping cart on your website, but didn't complete the transaction. You can use retargeting to show those products to people again who are already interested.
If you implement these five ways to promote your business on Facebook, you'll definitely grow your audience, build trust, and increase your overall brand engagement.
What are some other ways you promote your business and products on Facebook?
Comment below… we'd love to hear your feedback. 🙂